Ebook The Strategic Alliance Handbook: A Practitioners Guide to Business-to-Business Collaborations By Mike Nevin
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The Strategic Alliance Handbook: A Practitioners Guide to Business-to-Business Collaborations By Mike Nevin
Ebook The Strategic Alliance Handbook: A Practitioners Guide to Business-to-Business Collaborations By Mike Nevin
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- Sales Rank: #2238176 in Books
- Published on: 2014-10-22
- Original language: English
- Dimensions: 9.75" h x 7.00" w x 1.25" l, .0 pounds
- Binding: Hardcover
- 384 pages
Review
The methodology that the author describes in this book matches exactly the processes that an experienced alliance manager would recognise as best practice. By identifying this with his 52 common success factors, the author has described a template that can be used by any alliance manager to build a successful alliance and to diagnose where there are weaknesses in the relationship. --Jim Whitehurst, Alliance VP, SAP and former UK President of Association of Strategic Alliance Professionals
At last, the one book which accelerates an Alliance program between companies using a common methodology. Creates an aurora between Alliance partners where each has the desire to work together delivering exceptional joint propositions. This book will be utilized by Canon worldwide. --Frank Steggall, Canon UK and Ireland
This book takes a comprehensive and critical view of alliance best practices and presents a structured and practical system for both analysis and intervention. Importantly, it has been thoroughly road-tested through Mike Nevin's vast experience of assisting companies improve their partnering capabilities. A key strength is its applicability across different industry sectors. A must for any serious partnership professional!'Peter Thurlby, Principal Consultant, Phase7; The 'Strategic Alliance Handbook' is the most comprehensive examination of the 'Art' and the 'Science' of strategic alliances that I have seen. It includes both the higher level theoretical/strategic perspective with the practicality of real world examples and case studies. It is an extremely useful tool that can be used by alliance leadership and practitioners to support execution in the marketplace. --John Sweeny, Senior Alliance Executive
About the Author
Mike Nevin is the founder and first chairman of ASAP Europe, The Association of Strategic Alliance Professionals. He now runs his own consultancy firm, Alliance Best Practice Ltd (www.alliancebestpractice.com). This is a research and benchmarking consultancy specialising in collaborative business-to-business relationships (alliances and partnerships). The consultancy uses proven methodologies and tools (alliance best practices) to help clients initiate and manage alliances. It also maintains a database of over 200,000 observations of alliance best practice in action. The company has worked with over 300 alliance leading companies including; IBM, Microsoft, SAP, Oracle, Capgemini, Accenture, Logica, Tieto, BT, O2, Rolls Royce, GSK, AstraZeneca, DuPont and BASF.
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